Sandra Baptist

1. Figure out where you want to be in 3 years.

Having a vision for your business is so important that it could make our break you. Not knowing where you want to be spells disaster with a capital "D"!

Creating a powerful vision for where you want to be in 3 years, 1 year and in 30 days in your business helps you to remain focused on what is important.

2. Activate your creative juices and tell your story

Prospects have to trust you-plain and simple-before they will do business with you and purchase your services and your products. The quickest and easiest way to do this is to tell your story.

Tell us if you understand our problems and how you can help us. Let us know if you've been in our situation before and how you dealt with it. Share with us your problems and how you overcame them.

3. Brand yourself-Determine what differentiates you.

There are thousands and thousands of solo-professionals around the world each possibly giving the same information. Why should someone give you their business? What is different about your business?

As a solo-professional, you are your brand. --Sandra Baptist

A significant factor to attracting your ideal clients is telling them why you are dissimilar from the others and unique in what you teach. As a solo-professional, you are your brand. What can you offer your clients that makes you different, diverse and special?

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